Branding & Strategy

Beyond being a collection of visual components, a name, or a logo, a brand embodies much more.


Why Harpoon
Brand Naming, Voice Consistency & Message Development

The first step in our brand strategy process focuses on creating a compelling identity through naming and precise messaging for your company, product, or service.

Our journey begins with an immersive discovery phase, where we delve into your identity, goals, aspirations, and competitive landscape. This deep understanding informs our creative brief, serving as our roadmap as we set out to find a resonant name, captivating tagline, and crucial brand message that succinctly captures the core essence, positioning, and value of your organization.

A robust brand strategy stands as a pivotal business asset and tool—one that prosperous enterprises prioritize and foster.
Branding & Strategy
Distinctive Visual Brand Identity

Once the content strategy is in place, we turn our focus to user experience (UX) design. We meticulously create detailed wireframes that encompass every user path, communication goal, and feature necessity, much like an architectural blueprint for a house. In addition, we often build interactive prototypes, enabling us to continually test and refine the design as we progress through the process.

Branding & Strategy
Image is everything

With a custom photoshoot, we can achieve the ideal visual representation for your brand. From initial concept to post-production, we curate a meticulously coordinated image library that embodies your brand's identity. If you already have a preferred photographer, we are also proficient in providing art direction to external photographers, ensuring the alignment of the visual elements with your brand's essence.

Branding & Strategy
Guidelines for Brand Style

Once brand identity styles are defined, it's crucial to uphold them. In fact, a degree of vigilance is necessary to preserve the unique look, feel, and tone of voice that we've carefully crafted. Our brand standards documents serve as a centralized hub for essential brand management as we move forward.

Let us help capture the core essence, positioning, and value of your organization.
Get a quote today!

Our Services

Creative Marketing

Digital Screen Advertising
SEO, SEM & AdWords
Geofencing & Programmatic Ads
Email Campaigns
Paid Search
Paid Social

Data & Analytics

SEO, SEM & AdWords
Email Campaigns
Search, SEO, Social
Analytics, Reporting & Optimization

Branding & Strategy

Content Strategy
Brand Strategy
Logo Design
Brand Guidelines
Package Design
Research & Audience Insights
Strategic Planning

Web Design & Development

Responsive Web Development
Website Auditing & Redesign
UI/UX Design & Wireframing
Analytics & Insights
Pay-per-click Management
Microsites and Landing Pages

Video Production & Motion Graphics

Editorial & Documentary
Storyboarding & Scripting
Location Scouting
Talent & Prop Sourcing
Producing & Directing
Lighting & Audio


Retail & Product
Corporate Events
Aerial & Drone
Creative Direction
Digital Retouching

Digital & Interactive Solutions

Digital Screen Advertising
Mobile App Design
Trade Show Displays
Interactive Installments
Email Campaigns

Print & Graphic Design

Print Collateral
Tradeshow Displays
Advertising Design
Campaign Development
Direct Mail
Digital Signage
Promotional Items

Harpoon is a marketing and consulting agency working to help businesses grow. Let us put a personalized strategy together to get you started meeting your goals and expectations today.

Cast us a line.

Let's see how we can help.

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