Product Catalog Design
Client:
Clark Sound Boats

Product Catalog Design

A polished, brand-forward catalog showcasing current models — built for boat shows, digital sharing, and lead generation.

Clark Sound Boats are crafted with precision, using top-tier materials and an innovative build methodology that delivers unmatched performance. As a growing name in the boating world, they needed a product catalog that matched the quality and energy of their boats — one that could make an impact at events and extend their reach digitally.

Branding & Strategy

Print & Graphic Design

Photography

Copywriting

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Challenge
Telling the Product Story Across Print and Digital Channels

As a new boat builder with a refined brand and freshly launched website, Clark Sound needed a way to present their product lineup to potential buyers — both at traditional venues like boat shows and through digital channels. They required a polished catalog that reflected their brand, educated buyers, and worked seamlessly as both a physical handout and a digital marketing asset.

Solution
A Polished, Brand-Forward Catalog Built for Shows and Sharing

To support Clark Sound’s in-person marketing and boost their digital outreach, Harpoon Marketing created a comprehensive product catalog. We blended detailed model pages with strong brand photography and clean, modern layouts to showcase each boat’s features, specs, and available options.

The result: a versatile two-format catalog — one professionally printed for events and one digital version optimized for email campaigns, website integration, and social sharing. This sales tool doesn’t just look sharp; it’s designed to generate leads, reflect Clark Sound’s coastal identity, and make product discovery easy for buyers wherever they are.

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Results
Boosted Brand Presence and Buyer Engagement

Since launching the new catalog, Clark Sound Boats has seen increased engagement from both in-person and online prospects. At boat shows, the printed version has become a key leave-behind that reinforces brand credibility. Digitally, the catalog has driven traffic from email campaigns and social media, giving potential buyers a sleek, easy way to explore the lineup. The catalog now serves as a core marketing tool — one that bridges physical and digital channels and strengthens Clark Sound’s growing reputation in the boating industry.

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Branding & Strategy

Print & Graphic Design

Photography

Copywriting

Before
After

Charleston’s own coastal boat builder.

The craftsmanship behind Charleston’s own coastal boat builder.

A beautifully designed catalog highlighting the boats, brand, and craftsmanship behind Charleston’s own coastal boat builder.

Web Design and Development

A Cohesive Brand System Built for Scale

World Cat of South Florida is the nation’s leading World Cat boat dealer, serving buyers and owners across South Florida and the Caribbean. With decades of experience, factory-trained technicians, and a deep passion for power catamarans, they needed a website that reflected their authority, streamlined their sales process, and supported growth.

Clark Sound Boats - Catalog

A polished, brand-forward catalog showcasing current models — built for boat shows, digital sharing, and lead generation.

Clark Sound Boats are crafted with precision, using top-tier materials and an innovative build methodology that delivers unmatched performance. As a growing name in the boating world, they needed a product catalog that matched the quality and energy of their boats — one that could make an impact at events and extend their reach digitally.

Web Design and Development

A Coastal Brand Brought to Life Online

Clark Sound Boats is a new brand of hybrid bay boats, designed and built with precision craftsmanship and high-performance engineering. As they entered the market, they needed more than just a website — they needed a strong digital presence to reflect their product quality and connect with prospective buyers looking for something new in the hybrid bay boat category.

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