Website Redesign + Branding Refresh
Client:
Tyson Accounting

Website Redesign + Branding Refresh

Modernizing an accounting firm’s online presence with a clean, professional, and approachable design.

Tyson Accounting LLC is a trusted, Charleston-based firm serving individuals and businesses with expert tax and accounting services. As their business grew, so did the need for a modern web presence — one that reflected their credibility, local roots, and approachable team.

Web Design & Development

Branding & Strategy

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Challenge
Outdated Site Undermining Credibility and Growth

Tyson Accounting’s previous website was dated, hard to navigate, and no longer matched the professionalism or personality of their team. With a growing client base, they needed a fresh design that was mobile-friendly, easy to use, and built to instill trust. On top of that, their branding lacked consistency, and their content didn’t clearly communicate their full range of services.

Solution
A Modern Website and Brand Refresh Built for a Growing Practice

Harpoon Marketing redesigned Tyson Accounting’s website from the ground up — delivering a responsive, streamlined experience with intuitive navigation, updated service pages, and clear calls to action that drive appointment scheduling and client inquiries. We introduced a clean, modern layout paired with local Charleston imagery to reinforce their community connection.

Alongside the website redesign, we created a new logo and branding system that balances professionalism with approachability. The site copy was completely rewritten to reflect Tyson’s tone — clear, confident, and client-focused — while improving SEO and readability.

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Results
Improved Usability, Stronger Brand Presence, and Increased Inquiries

The new website now functions as a professional, trustworthy first impression for Tyson Accounting. Visitors can quickly understand services, navigate with ease, and take action — whether booking a consultation or learning more about tax planning. The refreshed branding and updated content have helped position Tyson as a modern, approachable, and reliable choice in the Charleston area, setting them up for continued growth and stronger online performance.

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Web Design & Development

Branding & Strategy

Before & After: A Complete Transformation

From outdated to outstanding — see the difference design makes.

The original Tyson Accounting website no longer reflected the professionalism and clarity of their services. We reimagined the entire user experience, delivering a modern layout, simplified navigation, and a more approachable brand voice. Scroll through the before and after comparison to see how we brought their web presence up to the standard of their work.

Before
After

Professional. Approachable. Built for the future.

A Modern Web Presence for a Trusted Local Firm

Tyson Accounting LLC needed a website that matched the quality of service they provide to individuals and small businesses throughout Charleston, SC. Their previous site was outdated, difficult to navigate, and lacked the visual clarity and user experience today’s clients expect.

We partnered with the Tyson team to deliver a modern, responsive redesign that reflects their professionalism, improves user flow, and communicates their core services with clarity. The result is a clean, trustworthy, and conversion-focused website — designed to support their continued growth while maintaining their local, client-first identity.

Web Design and Development

A Cohesive Brand System Built for Scale

World Cat of South Florida is the nation’s leading World Cat boat dealer, serving buyers and owners across South Florida and the Caribbean. With decades of experience, factory-trained technicians, and a deep passion for power catamarans, they needed a website that reflected their authority, streamlined their sales process, and supported growth.

Clark Sound Boats - Catalog

A polished, brand-forward catalog showcasing current models — built for boat shows, digital sharing, and lead generation.

Clark Sound Boats are crafted with precision, using top-tier materials and an innovative build methodology that delivers unmatched performance. As a growing name in the boating world, they needed a product catalog that matched the quality and energy of their boats — one that could make an impact at events and extend their reach digitally.

Web Design and Development

A Coastal Brand Brought to Life Online

Clark Sound Boats is a new brand of hybrid bay boats, designed and built with precision craftsmanship and high-performance engineering. As they entered the market, they needed more than just a website — they needed a strong digital presence to reflect their product quality and connect with prospective buyers looking for something new in the hybrid bay boat category.

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