World Cat of South Florida is the nation’s leading World Cat boat dealer, serving buyers and owners across South Florida and the Caribbean. With decades of experience, factory-trained technicians, and a deep passion for power catamarans, they needed a website that reflected their authority, streamlined their sales process, and supported growth.
World Cat of South Florida’s previous website didn’t reflect their leadership in the power catamaran market. It lacked modern design, mobile responsiveness, and proper integration with their inventory management system (Winboats). They needed a site that looked great, functioned reliably, and made it easy for buyers to explore available boats and trailers — all while improving SEO and performance.
Harpoon Marketing designed and developed a fully responsive, SEO-driven website tailored to World Cat of South Florida’s brand and business needs. The site was integrated with their DMS (Winboats) to automatically sync and display inventory in real-time, streamlining operations and eliminating manual updates.
We focused on user experience across all devices, clear navigation, strong visual branding, and fast-loading pages to ensure buyers could quickly find what they’re looking for — whether they’re on desktop or mobile.
The new website has significantly improved lead flow and online visibility. World Cat of South Florida now presents a modern, professional face to customers, aligning their digital presence with the premium boats they sell. Inventory updates are automatic and seamless, saving staff time and reducing errors. With improved SEO, the site is attracting more organic traffic and driving better engagement with potential buyers across South Florida and beyond.
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